43" Class The Sero QLED 4K UHD HDR Smart TV

Ever wish you could watch your favorite mobile content full screen on your TV? The all-new Sero makes that dream a reality.

The Sero's screen rotates so you can watch your favorite content whether it's in portrait or landscape. Whether vertical for mobile content and apps or horizontal for movies and TV shows, you'll always have the best viewing perspective.

Simply tap your phone to your TV to seamlessly start casting content. It's never been easier to watch mobile content on the big screen.

No more black bars when you play a mobile video on your TV. The Sero displays an optimized aspect ratio so you can enjoy content, apps, and social media on the entire screen.

The Sero works with SmartThings to put you in control of your smart home. The Sero links with IoT devices and sensors so you can turn on the lights, check what's inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch.

With AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung TV.

The Sero blends seamlessly into your space even when you're not watching content. Match or redefine any room's ambience with one of five modes - poster, clock, photo, sound wall, or Cinemagraph.

Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into d(eback)cor, artwork, the weather, today's headlines, and more.

The optional Sero Wheels allow you to easily move your TV so you can enjoy it in any room of the house.

Elegantly minimal with a navy blue stand, The Sero is beautiful from any angle. No matter how you use it, it's a space-saving and stylish addition to any room's design.

Whether you're playing your favorite videos or streaming the latest playlist, The Sero's powerful 4.1ch 60-watt audio system packs a real punch so all your content sounds as great as it looks. Dolby Digital Plus gives you premium sound throughout the room with plenty of bass.

Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.

With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

Now you can get 4K resolution picture, regardless of the source. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.

Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room's lighting conditions for an amazing picture - wherever and whenever you are watching.

Go beyond Smart TV with next-gen apps, super easy control, and a host of enhancements that elevate the TV watching experience.