55" Class The Serif QLED Smart 4K UHD TV - White (2019)

This is no doubt a beautiful TV. However, VERY fragile. I did read the reviews about the plastic frame but couldn’t let go of the look and just tested my luck; hoping mine arrives without any damage. When the Serif TV came first thing I saw was footsteps on the box. When unboxed, I noticed that the righthand corner was cracked. Customer service wasn’t very helpful either when I called about this issue. All I can do is return and purchase another one. No option for an exchange. If you are like me who can’t give up the sleek look, test your luck. But do listen to the reviews and don’t be shocked when you received your brand new TV damaged. I didn’t get to test the features as I put the TV back in the box as soon as I saw the damage.

I was thinking of buying The Frame TV when I saw this one. I immediately purchased because it was white and had an interesting ambient mode. I wanted it replace an aging white tv in my bedroom. I was so excited. I didn’t read the reviews until waiting on the tv to arrive. When I read about the frame cracking, I thought I’d be extra careful and hire people to unbox and set it up for me. Unfortunately mine was cracked more severely than the pictures of the others. I cannot take a chance with getting a replacement because I believe the frame was designed weak.

I just got this wonderful TV. Finally a TV that does not look like one. The sound quality is not that terrible. The depth of colors is truly amazing.

I just received my Serif last week. It’s absolutely stunning and looks good off, with ambient mode, or fully operational. If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function. It is the Eames chair of televisions. Love it!

I was initially worried how the TV would arrive based on what another reviewer posted, but I'm glad to say the TV arrived in flawless condition. I purchase direct from Samsung and it arrived via FedEx. The TV is close to perfect. It's physically magnificent. It's easy to set up. Cable management is perfectly executed. The image is incredible. It has all the connectivity you could ask for. Built-in Airplay works great. Basic on/off works with Alexa. Remote control functionality with receivers and game consoles works flawlessly. The built in speakers are good (but don't get terribly loud, FYI). The built in stand is incredible and actually makes this TV essentially impossible to tip. It's actually more secure with the built in stand than resting on a table or console—who knew. It does sit low with its own stand, however iit's the perfect height if you are sitting on a couch right in front of it. Blah, blah, blah. All of this is essentially just me confirming the the marketing copy is accurate. Here's something they don't tell you: the bezel creates a unique effect. What do I mean by this? When the TV is on and the room is dark there's an interesting "shadow" that forms around the TV due to the way light flows around the bezel. I have the white model (the only one available at time of writing this), and the only way I can describe it is a "reverse shadow". I can see that some people might not like this, but I love it. It sort of locks your eyes into the screen area. I have the TV set up relatively close—which I believe enhances this effect—and I highly recommend it. I actually want this effect, whatever it is, on all future TVs. It's AWESOME. It's cool with color content, and somehow even cooler with B&W content. So why isn't it perfect? A lot of little things. The software is garbage. Straight garbage. This is what I expect from Samsung though. Samsung makes 100% hot garbage software. Bixby is worthless, turn it off immediately. The fact that this TV has ads is absurd, but since you will only want to interact with the UI sparingly it doesn't much matter. Some of the Eco settings reset to default automatically. Ambient mode is cool, but you have to enter it manually as far as I can tell, which makes it sort of useless for me. The apps are slow and crash all the time… do yourself a favor and use an iOS device to control content. The included remote is functional, but again you are better off using the SmartThings app to control the TV. All of this could be fixed with a software update, but knowing Samsung they will never do it so I won't hold out hope. Instead they'll fix 50% of the issues in next year's model revision and introduce a dozen new bugs. Overall, this is the best TV I have ever used. IMO it is better than The Frame because of the unique bezel effect. The image quality is essentially 100% based on the 4k/1080p content I have available (iTunes/AirPlay, Netflix, Hulu, PS4 Pro, Nintendo Switch). There might be some better TVs out there on paper, but I don't have the content to drive them. I hope they continue to make The Serif into the future. IMO this is what a TV should be.